A B2B2C aftermarket commerce platform connecting fleet owners, retailers, and mechanics to genuine spare parts — with AI-powered search, integrated loyalty, and intelligent fulfilment across a nationwide distribution network.

• Omnichannel parts discovery including image search, VIN, and voice

• Integrated loyalty rewards and personalised fleet management

• Intelligent logistics engine for fastest, lowest-cost delivery

Overview

A leading commercial vehicle manufacturer operating one of India's largest aftermarket distribution networks — spanning fleet owners, channel partners, retailers, and mechanics across every region of the country.

The organisation manages a complex multi-tier distribution chain with hundreds of thousands of genuine parts flowing through distributors, dealers, and direct customers simultaneously.

Context

The problem wasn't product availability. It was access.

Fleet owners and mechanics depended entirely on physical dealerships and distributor relationships to source genuine spare parts. The process was slow, opaque, and prone to substitution with counterfeit parts — eroding both revenue and brand trust.

On the distribution side, demand signals were fragmented. Inventory visibility across the chain was limited, pricing was inconsistent, and customer loyalty was difficult to build or measure. There was no digital layer connecting the manufacturer to the end customer.

The organisation needed a commerce platform that could serve multiple buyer segments — fleet owners managing hundreds of vehicles, independent mechanics ordering single parts, and channel partners managing bulk procurement — all through a single, intelligent digital ecosystem.

Our Solution

The aftermarket was offline. We changed that.

We designed and built a B2B2C aftermarket commerce platform that digitises the complete spare parts buying journey — from discovery and identification through to ordering, fulfilment, and loyalty.

The platform connects the manufacturer's parts catalogue, distribution network, logistics partners, and end customers in real time — with AI embedded at every step of the discovery and fulfilment workflow.

Key capabilities:

• Multi-mode parts search — VIN, chassis type, part number, registration number, voice, and image search

• 2 lakh+ SKU catalogue with high-fidelity 3D product visuals and compatibility verification

• "My Fleet" personalisation allowing fleet owners to manage vehicle-specific parts lists

• Integrated loyalty rewards platform for channel partners and end customers

• Intelligent logistics engine routing orders for fastest and most cost-effective delivery

• Secure SAP and CRM integration maintaining a single source of truth for inventory and orders

• COD and online payment options with exclusive scheme and discount management

• Real-time order tracking from dispatch to doorstep delivery

Outcome

The shift to digital transformed how genuine parts reach the market.

Fleet owners can now order anytime, anywhere, with doorstep delivery replacing dealership dependency. Mechanics get real-time access to the right part with image-verified accuracy. Channel partners operate with full inventory visibility and earn loyalty rewards on every transaction.

For the manufacturer, the platform created a direct revenue channel, reduced counterfeit substitution, and generated demand signals that were previously invisible — enabling more accurate forecasting across the distribution network.

40,000+ users are now active on the platform. Over 2,00,000 SKUs are discoverable with a 93% fill rate. Annual platform revenue stands at US$ 322 million.