India's largest commercial vehicle manufacturer brought the entire vehicle buying journey — from discovery to booking — online, for the first time. What existed before was a fragmented, dealership-dependent process with no digital thread connecting the buyer, the vehicle, the dealer, and the close. The platform changed that entirely.

Overview

India's largest commercial vehicle manufacturer operates one of the country's most complex sales ecosystems — spanning hundreds of models, thousands of variants, a vast pan-India dealer network, and buyers ranging from individual truck owners to large fleet operators managing hundreds of vehicles.

For all its scale, the buying journey was entirely offline. You visited a dealer, asked questions, and waited for a quote. We built the platform that changed that — India's first B2B2C digital commerce destination for commercial vehicles, covering discovery, configuration, finance, and booking in one seamless workflow.

Context

The problem wasn't the product range. It was that none of it was accessible without a dealership visit.

A commercial vehicle purchase is one of the most complex buying decisions in any category. It involves technical specifications, finance options, operating requirements, regulatory compliance, and long-term cost calculations. Buyers had historically relied entirely on dealer visits and sales conversations to navigate that complexity.

The result was a slow, high-friction sales process at every stage. Lead capture was manual. CRM entry depended on dealership staff. Routing a lead to the right dealer took hours or days. Finance discussions happened offline, often weeks into the process. Buyers with genuine intent had no self-service path to explore and shortlist before entering the sales funnel. And the manufacturer had limited visibility into buyer intent until a lead was already mid-journey.

For a fleet buyer comparing multiple vehicle types across multiple use cases, with capital expenditure and operational constraints to factor in, this was a category that needed a digital front door.

Solution

Find it. Configure it. Visualise it. Finance it. Book it. Without a single dealership visit to get started.

We built a comprehensive B2B2C commerce platform covering the full commercial vehicle buying journey from first discovery to confirmed booking.

Key capabilities:

• Smart search with intent-based and semantic vehicle discovery across 900+ models and 3,000+ variants

• AI-powered product configurator — buyers input their business requirements and receive tailored vehicle recommendations

• 3D visualiser for immersive exploration of vehicle exteriors and interiors before any physical visit

• Online finance estimation and application integrated directly into the buying flow

• Real-time opportunity generation with automated CRM lead creation and dealer routing in milliseconds

• Conversational AI for guided buying assistance and 24/7 automated lead capture

• Digital booking workflow with order tracking and dealer confirmation

• Integrated dealer and admin dashboards for full pipeline visibility

• Pan-India dealer network integration ensuring seamless handoff from digital inquiry to close

Outcome

27% of CV retail now comes from digital. And it's growing quarter on quarter.

The platform delivered a category-level shift. What had been an entirely offline buying process now has a digital commerce layer handling discovery, configuration, finance, and booking — routing qualified opportunities to dealers in milliseconds.

Digital selling now contributes almost 27% to retail sales in the CV business, a number that has been increasing quarter on quarter. Over 13,000 vehicles have been sold through the platform. Inquiry-to-opportunity conversion is 20-25% faster. And a catalogue of 900+ models that was previously navigable only through a dealer is now fully self-service online. Havells

The platform didn't replace the dealer relationship. It gave every buyer a reason to show up better informed, and every dealer a more qualified lead to work with.