A unified digital commerce platform that consolidated 400+ SKUs, an online product store, and an AI-assisted partner portal onto one high-performance destination, built for a channel network of 60,000+ partners across 36 countries. The legacy platform was slow, the product catalogue was hard to navigate, and channel partners had limited digital tools. We changed that.
Overview
A leading power and energy solutions company operates one of India's most extensive product portfolios, spanning home inverters, batteries, solar panels, fans, wires, switches, and lighting across hundreds of SKUs and multiple categories. Their channel network runs deep: 2,900+ distributors, 70,000+ dealers, and 60,000+ channel partners across 36 countries and millions of end customers.
The company's digital presence hadn't kept pace with that scale. Product discovery was limited. The platform was slow. The online shopping functionality was incomplete. Channel partners had limited digital self-service access. The results followed immediately. A unified commerce destination, one that could serve end customers, channel partners, and administrators equally well did not exist. We built it.
Context
The product range was world-class. The digital experience for customers and partners discovering it wasn't.
Across its product categories, the company had built strong brand recognition and a dominant channel network. The challenge was getting that depth and breadth to translate into a digital commerce experience that matched the ambition.
The legacy platform had real, measurable limitations. Page load speeds were slow, directly hurting both user experience and organic search performance. The online shopping functionality was incomplete. Customers could browse at brand level but could not discover or purchase at product level. Channel partners had limited tools within the partner portal, with no AI-assisted self-service capability. Administrative workflows were largely manual. And with a catalogue spanning hundreds of SKUs across multiple categories and power ranges from 250 VA to 110 KW there was no structured system for product-level digital discovery.
For a company serving millions of customers across 36 countries through 60,000+ channel partners, a digital platform that could not perform at that scale was a commercial liability that needed to be fixed.
Our Solution
One platform. Every product, every partner, every customer touchpoint connected and performant.
We rebuilt and unified the company's entire digital commerce presence, covering product catalogue, online shopping, partner portal, dealer tools, and content publishing on a modern, high-performance platform architecture.
Key capabilities:
Unified digital storefront covering all product categories such as power backup, solar, home electrical, and mobility electrical solutions, in one structured, navigable experience
Complete online product store enabling product-level discovery and online shopping across all categories, with integrated offers and promotions
Digitised product catalogue with 400+ SKUs, full specifications, support documentation, and download resources
Server-side rendering implementation across the platform, delivering a 50% improvement in page load speed with significant downstream SEO performance gains
AI-powered chatbot integrated within the channel partner portal enabling dealers to resolve queries, navigate the product range, and access support without manual intervention
AI-enabled knowledge base management for administrators, streamlining content updates and support responses at scale
Dealer and stockist locator integrated directly into the product discovery journey
Press and media section for centralised announcement publishing and brand content management
Responsive, mobile-first design built for accessibility across both feature phones and smartphones
Outcome
A legacy digital platform became a unified commerce engine — and the numbers reflect it.
The platform replaced a slow, fragmented digital presence with a commerce destination built for the scale and complexity of a multi-category energy brand.
Page load speed improved by 50% through server-side rendering, with direct downstream benefits to organic search visibility and discoverability. The online shopping section moved from brand-level browsing to full product-level commerce, with integrated offers and promotions across all categories. Channel partners gained a self-service portal backed by an AI-powered chatbot for instant query resolution. The product catalogue of 400+ SKUs across power, solar, and electrical categories is now fully digitised, structured, and discoverable.
For a company serving 60,000+ channel partners and millions of customers across 36 countries, the platform now performs at the standard the brand demands.
